Sunday, September 2, 2012

If Sofia Coppola and Harmony Korine had a kid.

This is what it would look like in the form of a fashion campaign.

My gorgeous, talented and brilliantly neurotic friend Pibe Quevedo and I had the challenge of making a swimwear campaign without ANY of the swimwear campaign cliches (that is beach, poolside, hotel, yatch, you get me) and I believe we did a pretty good job!

It all started with these moodboards Pibe prepared to get a feel of the story and the overall aesthetics.

So after many sleepless days and nights of cleaning, setting and Jack Daniels shots, this is how it turned out: the official La Belle Rebelle campaign!

All shot by the uber-talented Juampi Bonino.

Likey likey??